The Title tag is one of the Big Three elements in your efforts to gain SEO traffic. I am sure you have heard this before, but I would be willing to guess that in your efforts to make every page on your website SEO ready, you often misuse the <Title Tag>. By taking some time and going back through your web pages you would be shocked by the progress your pages will make in regards to SEO, Search Engine placement. Great title tags help get great SEO placement. It’s that simple!
I know what it’s like, you spend the time needed to write an article that has great content and when you get done you just save the article and forget about proper SEO techniques. Love the content, but forget the SEO and you might as well have taken a nap.
The Title Tag is the text that people see that draws them into your article. It is also the text they see in the live link that you have earned by writing some great content. If I was to forget the Title Tag in this message, I doubt that I would get any where near as many clicks to see what this stuff is all about. Less clicks, less visits to my web page.
Before we go any further, let’s make sure we use the tag properly. If you use a blog and you are writing a post as I am doing here, then you should have an SEO plugin installed like Ultimate SEO. This plugin almost forces you to enter all of the correct information. Just follow the questions at the bottom of the post and make sure you take time to think about what you want. If you are doing HTML in one of its many versions, then you want to place the the Title in the head portion of the page. It would look like this
<html>
<head>
<title>Title of the document</title>
</head>
What ever you put between the <title></title> is what the search engine will put as the link text for getting to the full article.
You should never use more than 8 or 9 words and it is very good to use your website name if it works out. Now you have the primary keyword for your site, it’s name and the primary keyword for the post that you are writing. If your domain name is not relevent, then do not use it. The title should make sense when it is read. To just place a bunch of keywords in a Title to just try and get them all in won’t help. It may get you some better placement in the Search engines, but you will be passed over for a title that makes more sense and the Title is interesting. Try to write the title a few different ways and see which one you like the best. The time and energy is well worth it.
My challenge to everyone reading this post is to go back and look at all of the pages that you use on your web site. make sure the Title Tag is being used properly and you will be rewarded for the time it took you to clean things up.
Using the Title tag properly is certainly something that well help with keyword lead generation. Notice how I got both keywords used again.
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